We help companies assess marketing, sales channel and product opportunities for consumer, commercial and industrial markets to help them better understand the needs of their customers and to develop more effective marketing, sales, customer relations, and promotional programs.
We analyze market and industry trends and identify “best practices” to help our clients make informed marketing decisions. We follow this up with implementation and action plans our clients can use.

Marketing Assessments

Some of the key services we provide include:

  • comprehensive evaluation of market and sales opportunities for your products and services
  • marketing and sales plans
  • marketing initiatives and implementation plans
  • mentoring and training for sales and marketing staff
  • analysis of competitors, customer needs and identifying what our clients need to do to gain market position
  • product and service programs
  • advertising and promotional programs
  • assess channel of distribution options
  • benchmark “best” practices
  • customer segmentation and customer loyalty programs
  • identify key “buying drivers”
  • design and implement service quality programs