MARKET RESEARCH
We provide a full range of market research services for consumer, commercial and industrial clients as well as government, association and not-for-profit clients.
Good market research captures, analyzes, and presents unbiased, representative insights. We go further by advising on what the results mean to your business and we recommend what steps you should take to increase sales and take advantage of customer and market opportunities.
Our research market segments:
Consumer
Consumer products and services and hard-to-find consumers (wide variety of product and service segments)
High income individuals
High income and high net-worth segments (investing and wealth management, real estate, high end consumer and luxury products and travel) … see Financial Services
SME Marketing
Research for customer loyalty and satisfaction, buying habits, how to gain sales in the SME marketplace … see SME
Business-to-Business
Commercial, industrial, distribution and manufacturing. We work in all industrial segments in Canada and the U.S… see B2B
Government to Business
Government services to businesses and individuals … see Government
Our market research services include:
| Personal Interviewing | CATI Telephone Interviewing |
| Focus Groups | Web-based Surveys |
| Senior Executive Interviewing | Customer Panels |
We deliver more than results.
We understand the competitive nature of your business and can develop the most cost-effective approach to conduct your market research project. We also understand your role as senior manager – to develop programs, make decisions and produce results. In all research projects for our clients, we provide full results but we go beyond this to provide you with marketing and business recommendations you can use to help you make the right decision.
Hart & Associates is a corporate member of the Market Research and Intelligence Association. (MRIA)